At Codesurf Web Development, we believe in flow: clear solutions that work. For Agro Machinery Holland (AMH), we didn’t just build a website, we built a technical ecosystem that allows separate business systems to work together as if they were one well-oiled machine.
AMH sells used machinery and complete processing lines for the fresh produce sector. Their challenge? Hours of manual work, multiple disconnected systems — resulting in fragmented data — and no central, reliable automation. We addressed this with bespoke web development, custom code, smart API integrations and up-to-date data connections, at the same time enabling them to decide with a single click what appears where.
The challenge: multiple systems, a lot of manual work
AMH worked with several separate systems for:
- Inventory management
- Accounting
- Workshop administration
- Sales via external platforms
This resulted in:
- Duplicate data entry
- Manual publication of inventory
- Increased risk of errors
- Limited scalability
The goal: one central digital solution where everything comes together.
The solution: a bespoke website operating as a central hub
We developed a fully custom-built website that acts as the backbone of the organisation. No off-the-shelf plugins, but a completely bespoke architecture, tailored to AMH’s internal processes.
Key components of the solution:
Website as a central hub
A custom coded platform that not only functions as an online showcase, but as the technical heartbeat of all business data.
Custom API integrations
The website is connected to:
- The accounting system
- Workshop administration
- Cloud storage containing sales information
These integrations are not standard plugins, but custom-built APIs, designed around AMH’s specific requirements.
Automated inventory publication
Inventory is now automatically synchronised and published across multiple external platforms such as Marktplaats, without anyone needing to manually enter products. It’s easy to decide which platforms are used and which are not.
Platform-specific feeds
Each sales channel has its own technical requirements. That’s why we developed custom feeds and integrations per platform — reliable, scalable and easy to maintain.
What makes this project unique
At Codesurf, we don’t just build websites… We create flow within your digital systems. What makes this project stand out:
100% bespoke
No standard solutions. We build from the ground up, so there are no limitations, only opportunities.
End-to-end integration
No more isolated silos, but systems that communicate with each other and are always up-to-date. As a result, AMH saves a significant amount of time and avoids incorrect data entry.
Ready for growth
The system we built grows alongside AMH. Adding new platforms? Expanding integrations? The foundation is already in place. That’s the advantage of bespoke WordPress websites over sites built with page builders such as Elementor, Divi or Beaver Builder. You combine WordPress’ ease of use for the end user with an endless range of development possibilities.
Who this is relevant for
Although this project focuses on a company in the fresh produce sector, the approach is widely applicable. Businesses in areas such as:
- Machinery and equipment trading
- Wholesale and distribution
- E-commerce with complex inventory
- Logistics and manufacturing
- Software- and CRM-driven business models
can benefit from bespoke web development with API and other integrations. Wherever your data needs to flow freely, we can help make that happen.
The result
AMH now works with a single system that:
- Automatically publishes inventory and products
- Keeps accounting data synchronised
- Connects workshop data with the rest of the administration
- Minimises manual work
- Reduces time spent and errors
This delivers greater efficiency, clarity and room for growth.
Interested in achieving the same?
At Codesurf, we don’t just build websites; we create digital solutions that allow your business processes to flow. With bespoke web development, tailor-made API integrations, real-time system connections and automation of operational processes, we ensure your systems work together seamlessly so your workflow performs at its best.
Get in touch — we’re happy to think along with you about your next technical challenge.
